City of Novi Sad

Fashion & Friends – new collection #IMPERFECT!


The most famous multi-brand concept store in region, Fashion&Friends is representing you campaign for spring/summer 2018 by using hashtag #IMPERFECT as a symbol of individuality! This collection contains MUST HAVE pieces of the most popular urban brands from F&F offer, such as Replay, Diesel, Tommy Jeans, Guess, Liu Jo, Levi’s, Manila Grace, Steve Madden, Scotch&Soda, Calvin Klein jeans, SuperDry and many others. As a recognition to always inspiring street style look of world metropolises, including Belgrade, smooth and vintage, provocative and casual, vibrant colors and neutral tones are boldly combined. In women’s styling, the tendency is on metallic texture which highlights femininity of chiffon dresses and transparent layers of tulle, while for men collection, stands out sweatshirts with prints and jeans treated with seasonal imperatives. Multi-brand store Fashion&Friends is located in ground floor of BIG shopping center in Novi Sad. Visit us!