City of Novi Sad


On February 27th at 11:00 o’clock BIG Center in Novi Sad will become the new home for all fashion lovers. H&M, the world famous street style brand, opens its 3rd store in Serbia.

To celebrate the new shop, H&M gives every customer on the opening day 20% off on one favorite item.

“We are very proud to open the first store in Novi Sad. Serbian customers are very fashion forward and we are happy to bring our business concept – fashion and quality at the best price to a new city! “, says Claudia Oszwald, H&M Country Manager for Serbia.

On more than 2,300 square meters placed on two floors customers will be able to buy ladies, men, teenagers and kids collections.

H&M celebrates the new shop and gives on the opening day 20 % off to each customer on one favorite item! A perfect way to start an extraordinary shopping experience at H&M!

H&M in BIG Shopping Center will open its doors with this year’s stunning spring collection. Classic, flared skirts and raspberry red accents get a trendy update with soft flower prints and perky dots.

The classic sailor look, in a color range of blue tones and shiny white is one of this season’s greatest inspirations.
Men present themselves in a casual smart look with Utility-Styles in khaki green and navy blue. The must-haves for the kids are graphic prints, denim and soft sweatshirts.

H&M welcomes all fashion lovers and wishes them enjoyable shopping!