City of Novi Sad

New York, the location for the first of this season’s 4 print campaigns

MANGO is continuing with its strategy of launching a new print campaign every month in order to reveal the latest trends. The first of the 4 campaigns for AW16, to be launched globally at the end of August, features Roos Abelsand Lexi Boling on the streets of New York.

MANGO is committed to continuing to innovate via digital platforms, and this campaign has gone further by putting social networks at its heart. Part of the campaign has already been revealed on the brand’s Snapchat (mango) and Instagram (@mango) platforms with a live broadcast of previously unseen footage from the photo shoot, which also reveals key garments being featured by MANGO during the first month of the upcoming season.