Univerexport Novi Sad Center

Univerexport is the largest domestic retail chain in Serbia, founded over 35 years ago. The story began on September 25, 1990, with just four employees, and has since grown to a team of more than 3,500. Over the decades, the retail network expanded from Novi Sad and Belgrade to cover Central and Western Serbia.

At the heart of the company are the family values that were embedded from the very beginning, along with a principle we firmly stand by: ensuring that customers can trust the quality of the products they purchase in our stores. Since its inception, more than 200 retail locations have been opened, and over 100,000 customers shop daily at one of the many Univerexport Group outlets.

In addition to Univerexport, the Group also includes Trgopromet—a retail chain operating in northern Vojvodina—and the meat processing company AD Bačka, which delivers fresh, never imported or frozen meat from local farms to Univerexport shelves within 48 hours.

The Univerexport store in Big Fashion Center represents the crown achievement of the company’s development—a flagship location worthy of the loyalty shown over the years by the people of Novi Sad to their hometown retail chain.