The first Center for Esthetics and Cosmetics Golden Beauty Shop in Serbia was opened in 2011. Golden Beauty Shop has been developed as a concept of a unique structure, and in practice it has come to life in different formats, so today we have a chain of Golden Beauty Shop outlets of a unique concept, but of different sizes. In addition to Golden Beauty Shop outlets where you can find a wide range of world-renowned brands, as well as hairdressing and cosmetic services, the company has started to develop mini-formats as it is in the SC BIG Fashion. In the Golden Beuaty Shop in Karaburma, a complete range of the Golden Rose brand, as well as assortments of other brands, which is the exclusive importer for Serbia, Danijela Commerce, is available to consumers.