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It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels.